HISHAM DAHUD
Artist Product Marketing | Music Industry Strategy | B2B Creator Tools
MY APPRAOCH
ALIGNMENT first
Success in music - whether you’re an artist, label, or platform — comes down to alignment.
Alignment between product and purpose. Between message and audience. Between creativity and execution.
When things happen out of order, the signal gets lost.
I’ve spent 15+ years working at the intersection of music, technology, and growth, helping artists and companies align strategy, tools, and storytelling to drive real adoption and long-term impact. From helping build a digital agency later acquired by Universal Music Group, to advising global creators, studios, and music technology companies, my work has always focused on clarity, connection, and scalable growth.
I operate across both sides of the ecosystem.
As a product and marketing strategist, I help define positioning, go-to-market strategy, and growth frameworks. As an active artist (RIŽIK), I bring firsthand insight into creator workflows, fan engagement, and platform adoption.
The result is a rare blend of industry insight, product thinking, and disciplined execution: where the strategy works because it’s grounded in reality.
WHY WORK WITH ME?
Most consultants market to artists. I market with them.
I bridge the gap between creators and the platforms, tools, and brands that serve them—turning industry problems into clear strategies, compelling narratives, and measurable outcomes.
This isn’t just what I do. It’s how I think.
specialities
My career goes all the way back to managing MySpace pages for musicians, laying the foundation for a lifelong focus on marketing, content, and brand building within the evolving music landscape. Over the past decade, I’ve helped artists, labels, and creative companies sharpen their identities, expand their audiences, and build sustainable ecosystems around their art.
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With a deep understanding of both culture and data, I help artists and companies translate creative energy into clear, impactful campaigns. From digital rollouts to long-term audience growth, I focus on strategies that connect authenticity with measurable results.
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I work at the intersection of storytelling and structure — helping artists and brands uncover their unique identity, voice, and visual language. My process aligns creative purpose with strategic positioning to build brands that feel inevitable, not manufactured.
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Beyond visibility comes sustainability. I guide artists and creative teams in developing revenue models that align with their artistic values — from content monetization and partnerships to scalable offerings that turn creative momentum into long-term income.
AMAZING clients leAd to amazing projects
What people are saying.
“Hisham's expertise in digital strategy is only topped by his boundless love of music. In an industry rife with cynicism and burnout, I've never seen his enthusiasm and optimism waver. Always a delight to work with him.”
— Joshua Glazer, Los Angeles
“Hisham has tremendous knowledge of the music business and a modern approach TO MUSIC marketing.”
— Ali Samdpour, Washington D.C.
“I was treading water until Hisham gave me the direction I needed, both theoretically and practically. It was the full-contact approach I needed."
— Spencer Richard, Edmonton, AB, CA
“I'm a better professional because I had the opportunity to work with Hisham. He doesn't need to say much to accurately communicate what you need to hear. HE can change a life with a phrase.”
— Gabe Bo, São Paulo, Brazil
MY OTHER LIFE
EXPLORE MY MUSIC
